You’re exclusively invited to a lavish branding photoshoot experience carefully curated to upgrade your confidence, mindset, and brand with stunning all-pro photos that ensure you’re always spotlight-ready – in just 1 day!
Running your empire, breaking generational patterns, raising little humans, being a present partner.
You ARE stretched super thin. Especially now that you’ve been unexpectedly catapulted into the forefront into a WHOLE new level of visibility.
Press. Books. TV. Magazines. Podcasts. Interviews. Brand deals. Commercials. Partnerships.
Things are moving wayyy faster than you can keep up with. The influx of high-level opportunities requires your brand to look premium.
You know a picture is worth a thousand words.
And tens of thousands, if not millions, of dollars in new business and opportunities.
Are your current branding photos communicating that?
Especially when you’re running your own company, mothering,
partnering, bossing and doing all.the.things?
WHAT IF YOU DIDN’T HAVE TO WORRY ABOUT ANY OF IT?
What if someone did it all for you?
The planning. The hiring. The production. The scheduling.
And all you have to do is
Show up like the boss that you are.
A one-day full-service branding photoshoot experience dripping in luxury, authenticity, and unmatched
quality for the 6, 7, and 8-figure female business owner who’s at the edge of her next level – and needs an
elevated branding experience that reflects that.
Unlike Mariah, Lights. Camera. Luxe! doesn’t just have one “good side.”
It’s dope vibes, luxury, and excellence no matter how you look at it:
Your team has been featured in:
I’m Elsa, a pro fashion stylist based in NYC. I’ve been Lenny Kravitz’s stylist, Phylicia Rashad’s stylist, Marie Forleo’s stylist. And now?
I’m YOUR fashion stylist. And as YOUR stylist and the creative director of Lights. Camera. Luxe! I’ll style your next million-dollar look.
That is, with the help of this crazy talented team I’ve brought together:
Tatiana Katkova is an NYC-based fashion photographer who was exposed to the photography world by her parents, who are both photographers and videographers. She moved to New York from Russia to pursue her photography dreams almost 10 years ago and has since worked with big industry names like Prada, Marc Jacobs, Tory Burch, Tom Ford, and others. Her work has also been published in Vogue, Hypebeast, Forbes, Bello magazine, Pump, Solstice, and MOD magazine.
Diane Zhao is a fashion, beauty, and advertising photographer who is currently based in NYC. After assisting some of the world’s most influential photographers, she has since built an extensive client list around the world and amassed a sizable following on social media.
Delina Medhin has a strong passion for enhancing natural beauty. As a teenager, she searched the drugstore aisles for products to recreate her favorite celebrity looks. Her beauty obsession began when she realized how much she loved playing with makeup. She began mixing foundations at home, which became the origin of her signature style, “makeup for people that love skin that looks like skin.”
Fatimot Isadare is a Pro Makeup artist, product development consultant, and content creator. She has been in the beauty industry for 10+ years. Fatimot is a native New Orleanian, it’s where she discovered her passion for the arts, creativity, and beauty. She is a self taught makeup artist who has climbed her way up in the beauty industry, working several years as an assistant makeup artist for fashion and beauty industry veteran Pat McGrath. She’s done fashion shows for top designer brands around the round world, her work has also been published in several editorials such as Teen Vouge, Cosmopolitan, Essence, Refinery 29, Kinfolk and New York magazine-The Cut. She has worked with celebrities and public figures getting them ready for red carpet events,television, and other productions. Fatimot is an expert in her field and has been sought out by brands such as Glossier, Victoria Beckham Beauty, Ilia Beauty, & Parade to consult in the product development process. She’s truly passionate about her line of her work, and enjoys making others feel beautiful!
Hailing from a small town in North Carolina, Karl T. Payton always knew he wanted to work in the fashion industry. After completing university and a brief stint working with fashion designer Mandy Coon; he began his journey into the hair industry by assisting hair professionals during New York Fashion Week such as Odiel Gilbert and Guido Palau.
Chong Li, also known as Jason, is a Beijing-born hair stylist. He was born and raised in Beijing before moving to New Zealand, where he began his career at Original & Mineral. He has a unique perspective and an eye for detail, winning prestigious awards such as “editorial stylist of the year” and earned the position of Creative Director for hair brand Stephen Marr.
but aren’t sure you “deserve” to work with talent at this level,
You can’t afford to keep doing everything yourself.
Your business can’t afford to miss out on major visibility opportunities like book deals, TV appearances, lucrative partnerships, or magazine features.
Your audience can’t afford to not discover and buy from you because you don’t have professional, high-quality photos that tell your million-dollar story for you.
IT’S TIME TO TRY ON YOUR NEXT LEVEL SELF.
Because once you see how well it fits, how expansive it feels, and how
good it looks, you’ll never be able to go back to who you were before.
Lights. Camera. Luxe! can unlock that next level
in just one day. So, if:
And you’re ready to:
Then step inside the lush and lavish (but never pretentious) gates of Lights. Camera. Luxe!
RESERVE YOUR SPOT.
TELL US YOUR VISION.
WE’LL DO THE REST.
Yes, literally All. of. it!
Since upgrading my images and launching my new site, I’ve noticed that I’m attracting clients with higher budgets, creating instant trust with them, and closing sales much more easily than before.
Just this week I signed two new pay-in-full clients. They both went from complete strangers to happy “can I give you my credit card over the phone?” customers in 30 minutes flat. I’ve even had a couple of new clients book me directly through email — no consult call needed.
The style Elsa helped me create is a huge part of this success. Rather than treating clothes as a superficial outer layer, she sees them in the larger context of your life and business – essential tools for defining who you are and who you want to be.”
Watch your most elevated self & brand come to life
in New York City
On July 30th or 31st, 2022
We’ve managed every last detail, so you don’t have to do anything except sit back, relax, and be gorgeous.
Don’t lift a finger – we’ll lift it for you.
Here’s how we shower you in luxury…
Drape you in ease & comfort…
And envelop you in unshakeable confidence:
Plus so many more juicy surprises to come!
SAY NO MORE!
RESERVE MY SPOT ALREADY!
My photos have MADE my brand, and the outfits made the photos!
Elsa’s got an eye for what will pop, all while staying true to your own style. She’s simply the best!
When opportunities come knocking…Do you have powerful photos
that can confidently answer the door for you?
If not, then Lights. Camera. Luxe! was made for you.
There’s only one difference between them and you:
They made a decision to step into their next level – no matter how
uncomfortable or unprepared they felt.
Now it’s your turn.
“When I first worked with Elsa I remember having an existential crisis every time I had to get dressed to go somewhere because I believed that there were literally ZERO clothes that would ever really fit. And then Elsa presented me with this array of clothing options that not only fit me, but looked amazing AND made me beautiful. That moment changed so much… it was the moment I stopped blaming my body and started showing it off instead! I love Elsa.”
Feel (and look) like the VIP that you are with
Photoshoots can be nerve-wracking. You’re excited yet nervous at the same time.
That’s why we do our due diligence to ensure a seamless day.
We set the vibes so you can step into your next level self with ease.
BEFORE YOUR VIP SHOOT
When you look and feel like a badass, your photos will, too! Each member of your creative dream team will meet with you ahead of the big day to discuss your grand vision and how we can bring it to life.
Fill out a simple questionnaire to get things rolling. Schedule 1-on-1s with me, the photographer, and the hair and makeup team. Curate a Pinterest mood board.
Finally, you’ll come in for a fitting a couple of days before the shoot.
THE DAY OF YOUR VIP BRANDING EXPERIENCE
The more relaxed you feel, the better the camera can capture who you truly are and who you want to be portrayed as.
That’s why we make it easy for you to show up with your confidence level on 3000.
In fact, all you have to do is get in the private Black luxury car service we’ve sent to automagically pick you up from the comfort of your home.
You’re the star!
So, of course, you’ll get the star treatment once you arrive at the insanely gorgeous sun-drenched location you’ll not-so-secretly want to live in.
Sip on a glass of chilled, crisp champagne while you fuel your body with a spread of seasonal, vibrant, and sustainable gourmet meals.
You’ll feel like you’re the cover star of a world-renown magazine.
It’s a VOGUE-level production with a down-to-earth, chill feel.
When it’s your golden hour, we’ll cue up your curated playlist and make branding magic!
THE POST-SHOOT MAGICAL VIBES
Cool down after a magical day of fun, laughs, and bomb photos with a goodie bag of clothes from the shoot (up to $1,500 worth!) so you can step into your next level vibes anytime.
We’ll whisk you away to your home inside a lush, private Black car and get to work editing the most incredible, gorgeous, book/press/TV-worthy photos you’ve ever seen.
You’ll get 20 wow-inducing edited shots and all the proofs, too. Maybe even another surprise or two 😉
You might be thinking,
Who am I to deserve this?
Am I worthy of investing that much in myself?
Let me just say this:
You are at “that” level.
You absolutely deserve this.
And you are and have always been worthy.
You don’t need to make a million dollars before you’re ready to invest in your business and brand this way.
To get to that next level – whether it’s multiple six-figures, a million, or multi-millions – you must embody that version of yourself.
It’s not just about how you look.
It’s about how you feel.
You move like a confident boss when you feel like a confident boss.
An investment like this is the kind that gets you closer to your goals faster than ever before.
I would totally recommend Elsa to others looking to up their style and confidence– she has an eye for creating memorable and standout looks that brings out the best in her clients.
Elsa’s a genius. Whenever I wear a piece she picked, people stop me and ask me where I got it, and all I can tell them is, “Hire Elsa Isaac!”
We’re dedicating over 12,000 minutes to curate a
luxurious day of elevated fun & high-quality branding
When you’re booked and busy, you don’t have the time or energy to think about all the
moving pieces and extra work required to plan and execute a flawless photoshoot.
As the boss you are (and want to be) – why should you?
At this level in your business, every hour of your time is money.
Why waste it on doing tasks that aren’t in your zone of genius (like producing an entire
The A-list creative team we’ve curated for you spent 200 hours (that’s 12,000 minutes. 8
entire days!) planning, producing, and curating a seamless branding photoshoot
experience during the last Lights. Camera. Luxe!
What could you do with an additional 200+ hours?
Sign a lucrative book deal.
Snag a prestigious contributor spot on TV.
Land a multi-6,7, or 8 figure contract.
Start a nonprofit foundation.
Book your first magazine cover.
Or whatever the heck you want – invest in the causes you care about, spend more time with the mini-humans, or go on a few last-minute vacations.
How much money could you make with all that extra time?
Then think about how much it would cost to spend to hire the top-level talent that you won’t have to micromanage. (Yes, they’re THAT good.)
So, if you want to maximize your time, energy, and money and truly step into your role as a leader, then Lights. Camera. Luxe! is for you.
“You have to do this. You will not have any regrets. It was one of the best experiences of my life. Truly.”
Getting dressed every day in clothes that match my vibe has helped me make more money, have more inspired and aligned ideas, and generally helped me feel more confident.
We’re 1,000% confident that Lights. Camera. Luxe! will be one of the most
transformative experiences for your business, brand, and mindset.
That’s why we want you to make this investment in yourself only if you’re 100% ready to
infuse more beauty, confidence, and power into your life.
Quoting the great Beyoncé, let us upgrade you!
This isn’t just about the photos – it’s about an entire lifestyle and brand upgrade that requires commitment from you and our super busy, crazy talented creative team – so there are no refunds.
BUT WHAT ABOUT COVID-19?
As you know, COVID regulations and requirements shift by the day. Rest assured, our team will stay up-to-date on the latest rules and regulations, so we’re able to offer a safe environment for you on the day of your photoshoot.
At a minimum, we will offer on-site COVID management and testing, and our team will wear masks. We will require all team members (and you!) to also have a negative test, 3-days prior to arrival. We will have extra masks and hand sanitizer on-hand.
WHAT IF THERE’S BAD WEATHER?
Rest assured, beautiful! While we’ll absolutely try to get some amazing outside money shots, your photoshoot will take place indoors in a photogenic, savvy indoor studio and too-good-to-be-true NYC location.
WHAT IF AN EMERGENCY COMES UP?
Sometimes life just happens. If you’re unable to make your date, your investment will be credited for an exclusive styling experience with Elsa!
Listen beautiful, I get this isn’t like any other investment
you’ve ever made in your business.
But why should it be?
If there’s one thing I’ve learned about elevating my brand to the next level, it’s this:
One decision can change everything.
If you’re anything like me, you don’t make decisions on the fly. You didn’t make it this far in
business and in your career without considering all the details.
I get it. This is a big investment.
But it’s exactly that – an investment that will reap generous benefits for years to come.
That’s why we’ve put a cap on the number of amazing women who’ll join us, so that we can
spend our undivided attention curating the most seamless, stress-free, and luxurious
branding experience for you.
There are only 12 spots available.
The next time we’ll host an event of this caliber with this level of A-list celebrity talent, won’t be for months.
And no, that’s not just marketing talk. The team I’ve curated is #bookedandbusy (just like you!), and aligning calendars for this kind of magic will take a while!
So, if you’ve been waiting to upgrade your branding, the time is RIGHT NOW.
This is a once-in-a-lifetime premium experience that can change the trajectory of your business.
Don’t miss out.
Trust yourself to make the right decision. Watch how the most unimaginably magical opportunities start to come your way.
Now my team and I are happy to answer any questions you still have (you can book a free call here), but at the end of the day, the only question that truly matters is this one:
What would the bossed up, future version of me do?
I bet you already know the answer.
Bossed-up you is waiting. Come meet her the weekend of July 30th, 2022.
Ready to level up, beautiful? It’s Lights. Camera. Luxe! time.
YES, I’M READY FOR MY LEVEL-UP!